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Conscious Relationship Seminar Series Free newsletters: |
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Relationship Coaching News
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In this issue:
Announcements:
1. FREE TRAINING BEGINS FEB 4TH Learn how to coach singles, couples, and develop a successful Relationship Coaching practice, taught by RCI founder David Steele and his teaching staff. 'Introduction to Relationship Coaching'- 3 one-hour teleclasses, Tuesdays, Feb 4, 11, and 18; 9:00am pacific/Noon eastern. Feb 4th: Class #1: How To Coach Singles Each class includes practical information and materials you can use immediately in your practice. Please share with your colleagues! To register, visit
HERE. 2. RESTS PROGRAM UPDATE LAUNCHED We completed an extensive update of our Relationship Success Training for Singles program, including: -New "Mind Mapping" exercise THANK YOU to our staff and members for contributing ideas and feedback
to make this proven coaching program for singles truly outstanding. 3. RCI COACH CONFERENCE CALLS ~ Feb 4; Singles Coaching with Laurie Cameron Our conference calls are FREE to RCI Coaches, and fall on the 1st, 2nd,
and 3rd Tuesday of each month, 2:00pm pacific/5pm eastern. The RCI Member
Support Forum meets Mondays at 3pm eastern. 4. INTERNATIONAL COACHING WEEK COMING IN FEBRUARY The first week in February is International Coaching Week. Use this opportunity
to raise visibility for your practice and our profession. Check out http://www.coachingweek.com. 5. CHRISTIAN COACHES CONFERENCE First Annual Christian Coaches Conference will be held in Virginia Beach
from February 28th to March 2nd, 2003. For information visit http://www.christiancoaches.com/
or call 425-558-1845. 6. FREE ENNEAGRAM RESOURCE The Enneagram Institute has recently made the short form of our validated personality questionnaire available to personal and business Web sites so that site visitors can take it for free. Use of the Enneagram in coaching is growing at a very fast pace worldwide. Accordingly, we are providing the short form of the RHETI test, known as the RHETI Sampler, to more and more coaches for use on their Web sites. You can view the RHETI Sampler at http://www.EnneagramInstitute.com. Click on "Free Short Test" in the navigation bar in the upper-left corner. Alternatively, to view how this package has been integrated into an existing coaching web site at http://www.BettyOwen.com. While you are on our web site you may wish to investigate the large amount of free information that The Enneagram Institute has made available. Of special note is our new 45 TYPE COMPATIBILITIES IN RELATIONSHIPS section that takes a revealing look at all 45 type combinations. L. James Johnson Congrats!CONGRATS TO Mark Oberrotman (IL) who is bouncing back nicely from heart surgery. Glad to have you back with us Mark!
CONGRATS TO Kathleen Marvelli (MA) for an outstanding interview on New England Cable News. Check it out on her web site at http://www.prioritieslifecoaching.com/
Our coaches are certainly committed, talented, and making things happen! It is my honor to be part of this community that is making such a difference in the lives and relationships of others. Have a win you would like to share? Any graduates from your RCI coaching 'find the love of their life and the life that they love?' Please pass it on and we'll celebrate it! Relationship Coaching TechnologyGREAT WORKSHOP, WHAT NOW? The following was sent by RCI Coach Ken Donaldson to participants of one of his workshops. With Ken's permission, I'm sharing this with you as a great example of workshop follow-up. TEN THINGS TO DO AFTER A WORKSHOP
-------------------------------------------- If you like Ken's writing, he invites you to subscribe to his free daily "Illuminations and Sparks of Brilliance," by e-mailing him at Ken@REALationshipcoach.com with "illuminations" in the subject line. Practice Tips:FEATURES VS. BENEFITS: 10 TYPES OF BROCHURE/WEB SITE CONTENT My local telephone company, Pacific Bell, has recently been acquired by SBC Communications. After being "SBC Pacific Bell" for awhile, they spent millions of dollars announcing they will simply be "SBC" with lots of feel-good advertising, as if they are doing us a huge service by changing to this simpler name. While interesting, this is just background for what comes next. Two weeks ago, my local telephone company ("Pacific Bell" > "SBC Pacific Bell" > now simply "SBC") received approval to offer long distance service. Since then, they have spent millions more advertising dollars promoting their long distance service to local subscribers with the slogan- "ONE is the simplest number." Are they promising better service? We don't know, because they are spending millions of dollars informing us that we now can get our local and long distance charges on one bill and write one check, as if this was the most important benefit in the world. STOCK TIP: sell SBC Communications They don't have a clue about what I care about as a customer, which reinforces my wisdom in switching to MCI's "The Neighborhood" to get unlimited local AND long distance for one low monthly fee. I recommend it! http://www.mci.com/ To me, having my local and long distance charges on one bill is an insignificant FEATURE. In choosing my telephone company, I care about BENEFITS, such as good, reliable, quality telephone service at a low price- don't you? A FEATURE is a characteristic of a product, service, or provider, while a BENEFIT is the positive impact on the customer. PROBLEM: In writing marketing copy for web sites, newsletters, announcements, etc, I see many helping professionals focus on the features that they care about, rather than the benefits that prospective clients care about. QUIZ: FEATURE OR BENEFIT? 1. Affordable, convenient In my opinion, 1-3 are features and say nothing about how the prospective client might benefit from working with you. 4-7 all have the POTENTIAL to be benefits, IF the prospective client cares about them. KEY POINT: In communicating with your prospective clients, you must know what they really, really want, and speak to that. For example, many coaches promise to help their clients achieve "balance," which is a high value in the coaching community. This would only be effective as a benefit if prospective clients value balance as well. For many prospects, coaching for balance might be a FEATURE, and it would be more effective to highlight the BENEFITS of balance, such as more free time, peace and relaxation, higher quality of life and relationships, etc. This is not to say that you do not communicate about features. You do so when your prospective client is ready to learn about them (see below). 10 TYPES OF BROCHURE/WEB SITE CONTENT Here are 10 kinds of content for your brochure or web site, with examples, in their suggested order: 1. HEADLINE; problem, solution, promise, etc. Purpose is to immediately hook the reader to want to read more. Example: "How To Find The Love Of Your Life" 2. SELF-SELECTING QUESTIONS; help the reader determine that you understand them and are targeting them specifically. Example: "Single And Seeking Your Life Partner?" 3. BENEFITS; what will they get from your product or service? Example: "Learn how to avoid the 12 Dating Traps and find the partner of your dreams" 4. EDUCATIONAL CONTENT; information valuable to your prospective clients that helps them see the value of your product or service. Example: "Here are 10 Principles for Conscious Dating." 5. SERVICES/PRODUCTS; what you are offering, presented in a clear, organized, enrolling fashion. Example: "Relationship Success Training for Singles Teleclass Series" 6. FEATURES; attractive characteristics of your service or product. Example: "Convenient! Attend by telephone from the comfort of your home or office" 7. TESTIMONIALS; overcome objections and build excitement and credibility. Example: "Being over 50 and single for 10 years, I thought I was destined to be alone, but I met the man of my dreams two weeks after taking this class! -MF, Dallas, TX" 8. INVITATIONS/CALLS TO ACTION; easy, no-risk, valuable offer to engage prospective client and build relationship with them. Example: "Register for FREE 5-Day 'Conscious Dating' e-Program" 9. CONTACT INFO; provide multiple options (phone, fax, e-mail, on-line form, mailing address, etc) 10. ABOUT US; personal and professional information relevant to your product or service, presented in interesting fashion (personal story, photos, etc) Example: "After two divorces I had given up on relationships until
I discovered this program for myself, and found my life partner!" As you can see, the order of the above is designed to get the reader's attention with the benefits first, and covers features after describing what is being offered, providing value, overcoming objections, and building excitement and credibility. And, perhaps you'll thank SBC and remember "ONE is the simplest number" as what NOT to do! Invitations:
How do you like our newsletter? PAST ISSUES OF THIS NEWSLETTER CAN BE FOUND HERE The purpose of this newsletter is to connect, support each other, inform, and build a strong community of coaches dedicated to helping people find fulfillment in their lives and relationships. This monthly newsletter is written for the benefit of RCI Relationship Coaches, and is available to interested others. Feel free to share this with a colleague. Your submissions and feedback are welcome! Our Mission: To provide the tools, information and support to help singles find the love of their life and the life that they love, and to help couples co-create fulfilling and lasting Life Partnerships. Copyright notice: This newsletter is copyrighted and all rights are reserved. Feel free to share with others as long as our contact information and authorship is included. U.S. Library of Congress ISSN#:1530-3055 To subscribe to our newsletters, visit here. |
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