1. RCI WEB SITE UPDATE
Through our web site you can now order relationship coaching materials,
register for classes and trainings, and even apply to become a RelationshipCoachingInstitute
Relationship Coach. Visit www.RelationshipCoachingInstitute.com/store.htm
and check it out! The password protected area for RCI Coaches is www.RelationshipCoachingInstitute.com/members/
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2. RCI COACH "STARTER KIT" NOW AVAILABLE
To help our new coaches get started in using RCI to build a successful
practice, we now offer a one-time "Starter Kit" of three RESTS workbooks
and 10 audiotapes for only $50.00 ($105.00 value). This kit can potentially
generate over $3,000.00 of revenue! To be eligible to purchase this starter
kit, you must have completed your licensing paperwork. All RCI Coaches
that have not ordered workbooks before are eligible for this one-time
purchase. To order e-mail
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3. ICF CERTIFICATION/CEU'S
We have entered a partnership with the Institute For Life Coach Training
(formerly Therapist University) to qualify all of our Relationship Coaching
training hours to apply to International Coach Federation certification
and CEU requirements. If you are interested in having your training hours
apply for your certification or CEU needs, you must register through ILCT.
Contact Edwina at Edwina@Connect.net
for more information.
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4. RCI COACH CONFERENCE CALLS
April 3; Attraction Stage Focus Group with Laurie Cameron
April 10; Practice Development Group with Laurie Cameron
April 17; Couples Coaching Group with Linda Marshall Our conference calls
are FREE to RCI Coaches, and fall on the 1st, 2nd, and 3rd Tuesday of
each month, 9:00am pacific/Noon eastern.
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5. MASTER MIND GROUPS NOW FORMING
If you are interested in starting a Master Mind group of RCI Coaches for
building a successful practice, put an announcement on the RCI Coach listserv
proposing a meeting time and day, and when you have 3 or more participants
ready to start, contact Laurie Cameron for mentoring/training at Laurie@LifePartnerQuest.com
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6. LET'S BUILD OUR NEWSLETTERS TOGETHER!
If you have a newsletter for singles, let's exchange subscription info
to promote each other's newsletter. Contact Laurie@LifePartnerQuest.com
if interested.
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7. WELCOME BRENDA ZELLER, OUR NEW VIRTUAL ASSISTANT!
Brenda lives in rural Pennsylvania and is in training to become a coach.
She comes to us with a rich set of skills and experience, and we are VERY
happy to have her join our team. She can be contacted by e-mailing
Welcome New RCI Coaches!
The following coaches joined our ranks this past month:
Minesh Baxi, Troy, MI
Susan Chapman, Louisville, KY
Jana Collar, Danbury, CT
Bill Crump, Greenville, SC
Colleen DeCew, Littleton, CO
Marita Dullard, Mosman, Australia
Barbara Epstein, N. Bethesda, MD
Charmaine Howard, Fredricksburg, VA
Thomas Lieberman, Soquel, CA
Julie Towers, Littleton, CO
Ann Vance, Ph.D., Simi Valley, CA
Tom Volkar, Finleyville, PA
THANK YOU to:
Wendy Slotton (CA) for referring Susan Chapman!
Joyce Callis (SC) for referring Bill Crump!
Helene Levin (NJ) for referring Barbara Epstein!
Carole Kunkle-Miller (PA) for referring tom Volkar!
Many of our new coaches come to RCI by word of mouth; we appreciate your
confidence in us by telling your colleagues!
CONGRATS TO Barry North (Seattle, WA) who writes:
"I'm proud to be the second RCI Coach , after Cynthia Fagan in Santa Cruz,
that I know of to take the idea of Speed Dating and use it to promote
ourselves and our relationship coaching practices. Cynthia, who calls
her events "Mini-Dates," was a great help to me and I really appreciate
her support.
I call my events Q-Dating (check out www.q-dating.com
) and they are for gay men (I'll let you guess what the 'Q' stands for,
in addition to "quick"). After our first event, the Seattle Gay News published
a front-page article about it - you can read it on their web site http://www.sgn.org
Actually I sent them a press release and the photos which I took at the
event, and they published the press release verbatim. I've been getting
calls and e-mails ever since from guys who want to sign up for the next
event, which will be in April."
***Great job Barry! I know some coaches resist the idea of "Speed Dating"
or meeting-oriented singles events, but I think this is a great illustration
of the marketing principle of "Market what they want to give them what
they need".
CONGRATS TO Ron DeVrou (Washington D.C.) who writes:
"The latest edition of 'The Gay Coach News' is now available. If you would
like a full copy of this e-Newsletter, please send an email message to
me at SampleIssue@GayCoach.com
and I'll send it right out to you. We're approaching 600 readers and,
of course, 'The Gay Coach News' is free."
CONGRATS TO Cynthia Fagan (Santa Cruz, CA) who writes:
"I will be marketing the RESTS class for May 1. The Mini-Dates has grown
very big (130 at the one I had last Friday.) My goal now is to cultivate
the connections I've made and build my coaching practice and begin teaching
the RESTS class. Your RESTS class had so much value for me that I want
to share it with others."
Our coaches are certainly committed, talented, and making things happen!
It is my honor to be part of this community that is making such a difference
in the lives and relationships of others.
Have a win you would like to share? Any graduates from your RCI coaching
"find the love of their life and the life that they love?" Please pass
it on and we'll celebrate it!
Relationship Coaching Technology
THE FIVE FREEDOMS
By Virginia Satir
TO SEE AND HEAR
What is here,
Instead of what should be,
Was, or will be
TO SAY
What one feels and thinks
Instead of what one should
TO FEEL
What one feels,
Instead of what one ought
TO ASK
For what one wants,
Instead of always waiting
For permission
TO TAKE RISKS
In one's own behalf,
Instead of choosing to be
Only 'secure'
And not rocking the boat
(Editor's note: Virginia Satir was not only one of the pioneers of family
therapy, in my opinion she was a pioneer Relationship Coach as well. Please
pass this on to your clients and colleagues.)
Practice Tips
HOW TO "PACKAGE" YOURSELF FOR SUCCESS
By David Steele
I notice that most highly successful coaches have "packaged" their services
in various ways to create effective marketing and revenue streams. Examples
include:
Publishing a book, e-book, or workbook/manual
Offering workshops
Teaching classes
Creating a self-assessment tool
Giving presentations
Writing a column
Publishing a newsletter
Designing a niche coaching system
Using a name and/or logo for differentiation/branding
"Packaging" is a powerful way to make coaching tangible to the public
and your prospective clients (see "10 Ways To Make Coaching Tangible"
www.RelationshipCoachingInstitute.com/pro/newsletter-october2000.htm#Practice
Some forms of packaging, such as writing a book, creating a workshop
or class, producing related events, etc, do more than exchange your time
for dollars, and can generate significant sources of income independent
of coaching and your physical presence, allowing you to put your knowledge
and creativity to work for you "making money while you sleep".
The thought of creating a package or product can be intimidating, but
I have found doing so to be quite natural and organic. Here are some steps
to getting started:
Do your practice development homework; you should have your niche
well defined and some solid coaching experience.
Identify what is compelling to your target audience. What do they
really want/need? What turns them on? What causes them to take action
and enroll?
What do you see others doing that attracts you? Look around at other
coaches/helping professionals and get ideas from the ones that you would
like to emulate.
Record yourself working with your clients; what questions do you ask,
interventions do you use, unique concepts/tools/language do you find
yourself creating for your niche? Use a tape recorder or write these
down over time.
Review the results of the above four steps and review the 10 examples
above. What jumps out at you as the place to start? It may be to start
branding yourself as the "Dating Coach For Nerds", or to sponsor singles
events, or start writing a column that you can develop into a book.
Go with your strength and preference; writing, public speaking and sponsoring
events all draw on different strengths.
Research the alternatives and your market; What and who else is out
there? Decide on an approach that is exciting to you and fresh for your
target audience.
Use bite-sized pieces; don't make the mistake of trying to cover/include
too much. Break your product up into easily covered steps and consider
creating a series of products.
Test market; start with people you know in your niche (friends, colleagues,
family, former clients) and ask them to participate at no charge in
exchange for giving you experience and feedback.
Refine; there is a lot of "noise" out there, so work to find effective
language for your titles and concepts, make sure your book/newsletter/class/workshop
is well organized, clear, fresh, and compelling to your target audience.
Test various versions to find the most effective one that will differentiate
your product from the others.
Collaborate; find like-minded colleagues to play with and support
each other for mutual benefit, teach other coaches so they and their
clients can benefit from your work. Few are successful alone.
Celebrate! You have given a gift to the world! By creating a product
you have taken your knowledge, experience and creativity, and created
a legacy that can continue your work beyond your lifetime.
Invitations
I invite you to share your announcements, wins, coaching or practice
tips with the rest of us. Be visible! Let's connect! Send them to me
at
.
I invite you to share this newsletter with a colleague. There is a
tremendous need for our services and we need to work together. Relationship
Coaching is in its infancy and we must collaborate to build our market
niche and position as a resource of wide appeal for anyone who wants
a successful relationship.
I invite you to listen to the following introductory recordings FREE
(except for long distance charges) 24 hours a day at your convenience
by calling 918-222-7201 and entering the extension #:
#347: Introduction to Relationship Coaching for Singles
#346: Finding The Love Of Your Life AND The Life That You Love
#345: Conscious Dating For Relationship Success
I invite you to get the support you need to be successful in your
practice. We are available for information, training, ideas, mentor
coaching, etc.
If you are a coach or therapist who received this from a colleague,
I invite you to contact Darlene Davis at Info@RelationshipCoachingInstitute.com
for information on joining us and becoming a RelationshipCoachingInstitute Relationship
Coach, or visit our web site.Ask about getting a free copy of our introductory
audiotape, and about our free teleclasses.
How do you like our newsletter?
Your feedback is welcome! Until next time....
Best regards,
David Steele, MA, LMFT
Relationship Coach
CEO and Founder of RelationshipCoachingInstitute
FOR PAST ISSUES OF THIS NEWSLETTER GO TO:
www.RelationshipCoachingInstitute.com/pro/archive.htm
The purpose of this newsletter is to connect, support each other, inform,
and build a strong community of coaches dedicated to helping people find
fulfillment in their lives and relationships.
This monthly newsletter is written for the benefit of RelationshipCoachingInstitute
Relationship Coaches, and is available to interested others. Feel free
to share this with a colleague. Your submissions and feedback are welcome!
Our Mission: To provide the tools, information and support to help singles
find the love of their life and the life that they love, and to help couples
co-create fulfilling and lasting Life Partnerships.
Copyright notice: This newsletter is copyrighted and all rights are reserved.
Feel free to share with others as long as our contact information and
authorship is included. U.S. Library of Congress ISSN#: 1530-3055
